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project info
Start date: 23 May 2022
End date: 30 September 2023
funding
Fund: n/a
Total budget: 497 998,13 €
EU contribution: 497 998,13 € (100%)
programme
Programming period: 2014-2021
Managing authority: Préfecture de région Martinique
theme
n/a
intervention field
n/a

Support for the activity of traders operating in covered markets and traders and service providers following the CoVID-19 health crisis

The operation consists of 4 separate but highly dependent actions. Quality requires constant reinventing and the health crisis that these very small companies have been through is a perfect example. All phases of the project are necessary to accompany these professionals to a resilient recovery of their economic activity. The actions of the operation are as follows: RAISING THE AWARENESS OF BUSINESSES IN TRADE AND SERVICES TO THE NEW “STANDARD TRADE SERVICE” AS A TOOL FOR RELAUNCHING THEIR ACTIVITIES: it is a question of presenting this new device to companies as a tool for relaunching their business and allowing them to be better equipped to meet new challenges. It includes prospecting and canvassing activities (collective meetings in collaboration with the economic services of cities, market managers, EPCIs in order to present the device both to the final target and to all the institutions that interact with it, emailing....). At the same time, a field call will be organised. These actions will be carried out by the ICC advisers. This awareness phase is expected to end with 3 formal launch meetings of the operational phases (in the centre, north and south). Programme OF ASSESSMENTS TO THE NEW PROJECTS OF TRADE AND SERVICES SECTORS ​: they will be deployed nearby in each of the three sectors and on schedules adapted to professionals in order to allow as many as possible to participate. Some workshops will be specific to each sector (trade and services and shops on the markets covered), this will be the case for raising awareness of benchmarks. For the organisation of the workshops, and in order to ensure greater geographical proximity with the traders involved in the process, several basins will be determined according to the territories. These workshops will be led by experts from each theme (sustainable development, digital development, business continuity plan...) PROCESS FOR TRADE LABELLISATION AND SERVICES IN THE OBJECTIVE OF THEir ACTIVITY RELATED: this phase consists of several actions: an inventory made by a consultant from an external firm with the professional. It is a pre-diagnosis that allows to measure deviations with the repository and deliver some hot recommendations. A report on discrepancies and recommendations will be returned individually. A professional accompaniment will be carried out by the ICC advisors a mystery audit will be carried out by the external firm. This is a purchase service carried out by a mystery client and which will lead to a final evaluation of this audit will result in an individual restitution carried out by the consultant a collective restitution will be made by the consultant during a steering committee with all the partner institutions and the KIC. During this meeting the members of the Steering Committee will validate the list of traders who will obtain the label. Actions FOR COMMUNICATION IN FAVOR OF REBOND, SANITAR REASSURANCE, THE MONTEE IN COMPETENCE OF TRADE PROFESSIONAL PROFESSIONAL AND THE VALORISATION OF LABELLISED COMMERCANTS These are all communication operations to come in support of the operation throughout its deployment, but also specific operations, such as those carried out in the context of the launch and closing ceremonies, or those that will be committed to promote the companies engaged and labelled. A review meeting will be organised with all the partners of the operation.

Flag of France  Martinique, France