The project West Coast/Unterelbe is an association of business development companies for the bundling of activities in the field of skilled workers security and demographics. It is an overarching approach that contributes to shaping and safeguarding the future of the West Coast/Unterelbe region, while at the same time enabling a coordinated regional approach to securing skilled workers by embedding the country’s new three-stage funding architecture. The consultants of the Skilled Alliance will inform SMEs and works councils about the necessary measures to secure skilled workers, raise awareness and encourage and support the concrete implementation of operational measures. They coordinate regional and national focus topics with the Competence Network of Experts Assurance and lead the initial consultation for the ESF programme "Company Value: Man" by the BMAS.