The emerging and future acute demand for labour, especially in the areas of care and gastronomy (tourism), makes it necessary to activate all existing workforce potentials. In this project, long-term unemployed people are specifically introduced to these often unattractive fields of work, gradually qualified, prepared for integration into the first labour market and further looked after for a period of time after taking up work and qualified if necessary. Intensive advertising in companies, giving these people a chance, is meant to help attract workers to these areas of work. Participants will receive social pedagogical support in coping with and handling barriers to mediation or other problems. An accompanying and individual coaching takes place every week.