A project under ESF Instrument 13 “PEB – Innovative Model Projects” will be funded. The purpose is the model testing of new approaches to action in the districts. The model project to be supported aims to bring the long-term unemployed into employment through highly individualised placement. The focus is on dealing with personal and social reasons of unemployment and promoting labour socialisation. Another important objective is to promote the identification of the local economy/organisations with their district, to bring them closer to the socially weak parts of the district with the arbneite potential there, to reduce prejudices and to raise awareness for applicants coming from the middle, long-term unemployed applicants. The logo “In MItte für Mitte” for use for participating companies stands for the commitment to the district through integration support for the long-term unemployed from Mitte._x000D_