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project info
Start date: 1 April 2018
End date: 31 December 2020
funding
Fund: European Social Fund (ESF)
Total budget: 455 557,83 €
programme
Programming period: 2014-2020
Programme: Berlin - ESF
Managing authority: Senatsverwaltung für Wirtschaft, Energie und Betriebe, Europäische Strukturfondsförderung
beneficiary
European Commission Topic

PEB Marketing Rookies

A project under ESF Instrument 13 “PEB – Innovative Model Projects” will be funded. Purpose is the modeling of new approaches to action in the districts._x000D_ The model project “Marketing rookies – online marketing courses for women to re-enter professional life” is intended to create an offer for the district Steglitz-Zehlendorf, which provides unemployed and single-parent women as well as women who are on parental leave, online marketing topics, the practical application of online marketing tools and offers insights into the everyday life of a web agency via hospitations. The aim is an increase in competence among the participants (TN), a qualification in the field of marketing as well as a reintegration or placement into the labour market. This takes the form of a mix of online and face-to-face courses, expert evenings, networking events, hospitations and workshops._x000D_ The aim of all these measures is to provide single-parent women and women who wish to re-enter professional life after parental leave in an innovative and flexible way, to provide practical insights into everyday working life, to enable the establishment of contacts, to mediate them in companies and thus to return to the world of work.

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