The aim of the project “AURORA – Augmented Reality – ORganisation and Operation of an Application and Training Centre” of the HTW Berlin is to organise further training events for cultural professionals in the fields of augmented reality and digital media as well as to establish the production of AR applications by cultural professionals. This will enable authors and performers to enrich their created works (illustrations, books, flyers, posters, photographs, music pieces, performances, etc.) with additional virtual and auditive information in order to bring the product closer to potential customers.