The project focuses on the professionalisation and coaching of music authors, producers and musicians as well as other players as the first link in the value chain of the music industry in order to improve the qualification and professionalisation of the players and to strengthen a sustainable positioning on the market. Other goals are to improve cooperation between the actors of culture and creative industries through talks, performances, readings and networking or creating a variable space for exchange between the music scene, creative industries and politics. Pop-culture 2016 has the opportunity to bundle actors from various industries in one place, to present to an international specialist public and to bring Berlin’s creative location to tourists.