The project KLANG aims to strengthen contemporary music in Berlin in its public perception and acceptance and to open up new visitor groups. The focus is on the establishment of a central marketing centre, for consulting, networking and professionalisation as well as for the implementation of targeted marketing campaigns and for the continuous support of multipliers. The concert calendar will be used as a central tool for public relations. Overall, the project strengthens the economic basis of the musicians/composers and other players in the genre New Music.