The core of the project is the strengthening of the start-up climate and the intensity of the foundation in Münsterland. With new and targeted offers, people with higher qualifications and projects with growth and employment potential are to be sensitised and developed. The establishment of so-called founder smithies and the re-establishment of a business competition in Münsterland are intended to act as a radiant force in the region and show how start-up potential in the region is supported.