This project aims to make the natural and cultural heritage in the inland Schleswig-Holstein experienceable. The many existing sustainable offerings will be bundled through the project, central actors/organisations from this area will be networked and new products will be developed and marketed in a targeted manner. The inland Schleswig-Holstein region will thus be positioned as an outstanding land and nature experience region in Germany. Through networking and marketing, the local nature and cultural potential will be able to achieve a supra-regional tourist impact, as tourism organisations (TASH, SHBT, LTOs) and provider organisations in the field of rural, natural and cultural heritage build a cooperation that is currently not present in this strategic and goal-oriented way. Existing and newly developed offers of gentle and natural tourism will then be marketed together. This bundling and joint profiling contributes to the positioning of Schleswig-Holstein as a sustainable nature experience destination and is in line with the tourism strategy of the state of Schleswig-Holstein.