The purpose of the operation is to develop the digital ecosystem for the tourist development of the Ardèche destination by: - Improving the "customer journey" using various digital media - Coordinating all digital actions for the benefit of the "Ardèche" destination and its stakeholders, in order to ensure increased visibility of the Ardèche and a better marketing of the Ardèche tourist offer. This coordination is also intended to contribute to the rebalancing of tourist flows throughout the Ardèche, through better management of attendance in certain infra-departmental tourist areas.