Occitanie wishes to enhance its tourism sectors in a sustainable approach, highlighting sectors such as thermalism, outdoor activities, wine tourism, agritourism. The region also aims to position itself as a leader in decarbonized rail transport to offer environmentally friendly mobility solutions. To promote sustainable tourism, it seeks to coordinate stakeholders in order to harmonize communication objectives at the national and international levels. Access to information and leisure for local markets will be improved through collective strategies and appropriate tools. Accurate knowledge of the regional offer, including mobility and ancillary services, is essential for the attractiveness of the region. Occitanie will promote sustainable tourism practices, including through the Green Destinations 2025 global conference. By optimizing the understanding of the tourist offer and providing effective tools to local actors, it aims to improve its competitiveness. A 2024-2028 marketing strategy will be implemented to increase attractiveness, with targeted communication actions. Finally, the international promotion will position Occitanie as a reference destination for sustainable tourism, targeting specialized tour operators and tour operators.