The objective of the operation is to: 1. The identification of behaviors, expectations of tourist clienteles of the Grand Est and the strengths and weaknesses of tourism offers of the Grand Est in order to optimize the adaptation of tourism providers and territorial development strategies through a Customer Marketing Survey and the Monitoring of E-Reputation 2. The deployment of an inter-sector catalogue of support and professionalization services to facilitate the development of skills of tourism stakeholders in the Grand Est with tailor-made pedagogical formats as part of the Explore Grand Est Académie. 3. The deployment of marketing and communication actions enhancing the tourism sectors of the Grand Est through the development of content and referencing of the Explore Grand Est Platform, commercial actions and communication campaigns Explore Grand Est.