Van der Pekbuurt – Paars" is an integral sustainability project of Ymere in Amsterdam-Noord that is in line with the Aanpak Noord initiative, aimed at improving quality of life and strengthening economic and social opportunities. The neighborhood, a protected cityscape, is being renovated without demolition, with foundation restoration and energy improvements that deliver a CO2 reduction of 63% (272 tons less per year). All 94 dwellings remain social housing, and residents receive a return guarantee while retaining rent, which counteracts gentrification and supports social cohesion. This project combines renovation with attention to quality of life and offers sustainable growth and innovation, fitting within the goals of Aanpak Noord and Kansen voor West.