The rapid digital development creates new needs and habits for travelers and the digital behavior is strengthened. The traveler today primarily seeks information in digital channels, both before and during his visit. To meet the needs, companies need to constantly work with their digital presence and find new ways to be at the forefront of the digital world. Many companies have low knowledge of the effects of digital solutions and how they can increase business value. To use digital solutions is to make a strategic decision that affects the company's work process and business models. Companies need to prioritize on what and what digital solutions they should choose based on business value, buying behavior of their target group and the time that the company can spend. The project will create an understanding of why a digital transformation is necessary and provide hands-on help for the implementation of digital tools. The project objective is to strengthen growth and competitiveness and drive digital transformation in SMEs.