The project contributes to accelerating the green transition for the regional business community. This is done through initiatives that strengthen companies' ability to innovate, as previous projects show that such ability is crucial for transition. One goal is to develop and test a methodology "Transformation journey" to offer tailored support and advice to companies' transition. Here too, an integrated gender equality and equality perspective is a prerequisite for success. In collaboration with primarily small and medium-sized companies, a process support is developed in the form of two support functions. Other project activities to achieve the goal of increased rate of transformation in Gävleborg are about supporting early idea development, establishing networks and knowledge building together with companies, idea owners, civil society and public organisations as well as academia. The research objective is to deepen our understanding of, test and make visible the mechanisms to support companies' green transition.