The project between is based on a need to strengthen Gotland museums and companies in the hospitality industry and cultural environment in their development of sustainable business models and circular site development. The project consists of business development programs and efforts to support the target group's work in designing working methods and models for collaborations, sustainable skills supply and site development. By providing the target group with knowledge, contacts and working methods, 20 local museums and 20 companies are expected to establish new collaborations that contribute to circular site development in cultural environments, begin the development of a strategic competence supply based on new collaborations and new methods for staff supply such as staff sharing and offers of joint experience packages in the hospitality industry. The project is also expected to result in the target group carrying out generational renewal, where relevant, based on its work on economic and social sustainability.