Arena Skog strengthens sustainable forest ownership and competitiveness among forest companies in West Sweden by building an arena for collaboration with companies, academia, public actors and the business-promoting system in the region. The primary target group is forest owners and companies linked to the forest. The secondary target group is the business promotion system and research and development actors in the region and beyond. Building on the focus areas of the Västra Götaland Forestry Programme and Agenda 2030, the project builds capacity for green transition throughout the value chain. Through activities such as workshops, field visits, trainings and meeting places, companies in the forest industry gain access to necessary collaborations, skills and knowledge in areas such as climate, gender equality, innovation and business development. In the long term, the arena contributes to higher value added, more efficient production, biodiversity, climate benefits, and the development of the forest-based, circular bioeconomy in the region.