In the longer term, the project will move the business community in Jönköping County, from a relatively low use of digital business models today, to actually using AI technology to generate business benefits in a sustainable way. It will create a more competitive and attractive position for the regional business community linked to digital transformation and AI. The project will make companies open their eyes, reach an increased understanding and knowledge, and that they take steps in the direction of their own AI initiatives. The project will also contribute to a coordination of the region's joint efforts in the area and that there is a connection to national and international initiatives. In order to achieve the project goal, Science Park together with JU will work with initiatives such as: Coordination and packaging of the region's entire AI offering, value-creating networks, knowledge initiatives in breadth and depth, workshops where mapping of the company's possible success factors and development projects are identified and implemented.