The action aims at innovation for the sustainable transition of manufacturing industry, its value chain and technology companies. Future products should be designed to meet the needs of the market and society. Technological and digital advances are used to reduce the use of resources. Problems are solved in collaboration and good examples are shown in the innovation environment, for increased competitiveness & better climate. ASSAR Industrial Innovation Arena (ASSAR) is being developed. New is: -clear focus on Circularity & Energy Transition -more collaboration between companies and researchers/experts, for inspiration of and to innovation -circular lab/learning environment, where innovative ideas are shown, developed and disseminated -adapted methods, tools and events that inspire innovation in Production Efficiency, Circularity, Energy Transition Objectives: Individuals from different organizations meet, take greater developmental steps regarding product, process and method for increased innovation capacity and ability to commercialize new knowledge.