The aim of the project is to promote employment and entrepreneurship in Västerbotten County through targeted initiatives in the form of direct business support to individual companies that plan to implement growth-oriented initiatives in the coastal and inland areas of Västerbotten during 2023-2025. The target group is small and medium-sized companies that conduct commercial operations in Västerbotten and want to invest in growth. The support is communicated, processed, decided and paid through Region Västerbotten's processes, resources and legal bases. In the planned framework project, we intend to implement a completely new initiative aimed at reaching underrepresented groups from a sustainability perspective where we especially want to reach women's companies and non-Nordic entrepreneurs. The project is expected to contribute to companies in Västerbotten: - increases its turnover and profitability - creates more jobs for women and men - develops new innovations - is treated equally regardless of industry, company manager's gender, age or background