The project supports companies in Gävleborg to transition to a circular economy. The project procures consultants and provides free consultancy support for companies that are unable to initiate a transition process on their own. The project also provides investment support to realise potential identified through the consultancy support. The project hires a full-time project manager who is responsible for coordinating the promoter system and marketing the project's offer and working on channelling companies from other initiatives ongoing in the county to the project's consultancy and investment support. The project will link other support initiatives in the county closer to investment support. Consultancy support is intended as a bridge between other support measures in the county and investment support.