The goal of the project is to strengthen the sustainable growth and competitiveness of tourism companies in and around Östersund by developing and streamlining their services and products. The project's activities are about supporting companies with data-driven business and product development, implementing an international framework for sustainable destination development that enables companies' inclusion in global value chains and strengthening companies' experience and event development. The target group of the project is tourism companies in Östersund, Berg, Krokom and Bräcke municipalities. By supporting companies with work in digital services and innovation work based on sustainability, the project contributes to UN Sustainable Development Goal 9 with more sustainable industries that meet future challenges that we humans and our planet face, utilizing technological advances and innovation to find sustainable solutions, and contributing to the creation of new markets and jobs.