Industry In West supports SME to transition to a long-term sustainable industry based on new conditions in the outside world. The companies are coached to take steps in maturity steps in resource optimization, circularity, energy and digitalization for increased profitability and competitiveness. The project works with interconnected work packages between the areas, so that participating companies see wholes, not solitary activities. The project partners are five IUC companies in two regions, which provides great opportunities for collaboration and exchange of expertise, which in turn gives participating companies the opportunity for adapted and developing support. The goal is for 250 companies to take significant steps in development in one or more of the four areas. Their knowledge increases and their abilities and behaviours are lifted to meet the transition that the market demands and society demands. The project meets the strategic needs of industrial enterprises and is an important part of the implementation of regional development strategies.