Next Generation Business will play a crucial role in enabling companies to move from words to action in three main areas: sustainability, digitalisation and cybersecurity. This is done by influencing and coaching, with activities both in groups and individually. A distinctive feature of this project is to go in-depth so that the companies in the target group make a lasting move. When other projects inspire and orient, this project takes over the baton and guides the companies further by building strategic capabilities and supporting when the plans are to be turned into reality. A total of 100 companies will be supported during the project period. The experiences and methodology from Almi's project Growing Green and Income 4.0 are used as a starting point and knowledge base, but the much broader target group creates the need to provide external expertise through collaboration partners Energy Office Norra Småland and Jönköping University. In addition, collaboration with ERDF projects takes place at Science Park, Skärteknikcentrum and Almi Nord.