Trade and service companies in the region need to make a digital and sustainable transition for increased growth and take part of the promotion efforts available. The project will provide tailor-made initiatives with seminars and coaching in sustainability, digitalisation and pricing, in cooperation with other actors, develop new business models for a more experience-based commerce. The goal is that 250 companies have participated in the project's efforts, of which 50% are run by women and 15% by foreign-born people. Through the project's various activities, the companies will increase their ability to gather and convert new knowledge into new sustainable business opportunities and experiences. In the long term, this is expected to lead to economic development and reduce inequality in the region. The project will contribute to Agenda 2030's Goals 8, 12, 5 and 10 in particular regarding green transition, gender equality and reducing inequalities.