The purpose of the project is that companies in Värmland have close to available advice on internationalisation, that the support system has up-to-date resources and knowledge, and that different support work together to provide cost and result efficiency. The project intends to put a special focus on lifting and supporting companies with great potential to grow internationally and to encourage them to raise sustainability issues and see it as an extra strong competitive advantage and necessity. The result is that the promotion system rewards companies that show ambition and interest in these issues and that, with the support of the tools and promoters, they further strengthen their transition work. The project strengthens companies' adaptability both by helping them reach new markets, gaining good knowledge of their needs linked to sustainability and customers' expectations of them, and contacts with those who can provide them with further support in development processes.