The project creates better conditions for fishing and fishing-related industries, especially fishing tourism, in Härjedalen. We want to increase the value of fishing. A platform for collaboration shall be implemented where fishing areas are organized, collaborated and renewed in collaboration between industry, municipality, civil society and academia. The platform will be built around a long-term development plan, a fishing plan. When the fishing plan is implemented, it leads to stronger organization in the fishery conservation areas, better collaboration and sustainable fishing as a basis for business development. The project provides increased competitiveness through increased collaboration and knowledge of fishing and fishing tourism within the business associations and destination companies that organize companies that sell goods and services to fishermen. The project maps the value of fishing and fishing tourism as well as trends in demand. The project invites municipalities in Jämtland County to participate in order to draw experience from the development work taking place in Härjedalen.