The aim of the project is to strengthen the growth and opportunities for sustainable development of small and medium-sized enterprises operating in cultural and creative industries and Sami industries in Upper Norrland. The project does this by working with, by the target group, three identified areas of need, which are: - Need for arenas that stimulate networking, collaborations (matchmaking) and business development within the target group but also together with other industries and business promoters. - Need for expertise in reaching out to new green markets and knowledge of changing one's own business concept to meet new sustainability requirements and policies. - Need for accessible business and cultural support. The project activities interact closely with the target group, industry promoters and business actors. The activities in themselves mean that the parties have the opportunity to practice new methods and ways of working for collaboration and growth.