The goal of the project is to increase awareness and application of sustainability principles according to the Brundtland definition and promote the transition to a circular economy, which means that products and business models are designed so that waste and emissions are eliminated among small and medium-sized enterprises (SMEs) in Kronoberg. By offering individual support, the project aims to increase the ability of participating companies to grow sustainably. The goal is for 250 companies to raise awareness of sustainability profitability and for 10% of them to integrate circular principles into their business models. The project aims to promote a circular and resource-efficient economy, in particular by identifying and developing circular business models. The project will help companies adapt to new requirements for sustainability reporting and CSR, while increasing their competitiveness and growing sustainably.