New industrialization in Värmland is the project that wants to help more professionals strengthen their position in the labour market and that companies create growth with sustainability work as a driving force. The project's methodology and activities have emerged from identified challenges in the form of low levels of education, skills shortages in companies, high unemployment, the view of industry and rural areas, and a lack of long-term collaborations for sustainable, equal and gender-equal skills supply. The needs that emerge from the challenges are, firstly, to work with upskilling of the individuals in the companies, with a focus on getting a job rotation and strengthening the companies' strategic leadership and business acumen with sustainability work as a starting point. The activities in this area are expected to contribute to meeting the project goal that in the short term more professionals carry out skills development, partly based on their own driving forces but also based on the skills needs of the companies. The activities are expected to contribute to the sub-objectives that individuals should have adapted skills development based on actual needs of SMEs, which strengthens the individual's position in the labour market and fills the skills shortage of SMEs, and that SMEs should have strengthened their strategic leadership, which leads to companies that can plan their resources, act proactively and plan their business and production also with the help of business intelligence. The project also intends to work with attitude changes to show a more real picture of today's industry and rural areas and thereby attract more professionals. Activities in this area are expected to contribute to the project objective of increasing the actual ability of SMEs to attract more employees, customers and suppliers with sustainability as a driving force in the medium term. Through more employees with the right skills, more customers and suppliers who place demands on long-term sustainable transport, goods and services and contribute to innovation, productivity growth can accelerate. The activities also contribute to the interim goal that SMEs should have the tools to work with and make visible their sustainable business principles and that the company becomes more attractive from an employee, customer, and supplier perspective. The cooperation between companies and municipalities needs to be developed to find new and better ways to hire, train and recruit, and to get a model for this is the project's third and final area of activity. The activities in this area are expected to contribute to meeting the long-term project goal that SMEs, and the municipality, have been given a common and workable model for increased rotation in the workplace and that contributes to a more equal and equal supply of skills. The milestone that this area of activity contributes to is a structure for long-term cooperation between SMEs and municipalities is in place and can increase opportunities for a functioning cooperation model and proactive skills management strategy that contributes to a more equal and less gender-segregated labour market.