The aim of the project is to improve the level of road safety. The ongoing campaigns have an educational and informational dimension, which will have an impact on changing the behaviour of all road users. The implementation of the project will consist in the preparation and implementation of nationwide social campaigns, which will cover issues related to road safety problems in Poland, i.e. the protection of children and/or young people in road traffic against the risk of loss of life and health, drawing the public's attention to the dangers of excessive speed or failure to give way to priority, incorrect behavior on the road (skipping, turning in violation of the rules of road traffic or improper behavior of bicycle drivers). The main objective of the project will be to raise public awareness of the applicable road traffic regulations and to promote appropriate attitudes and behaviours of road users increasing road safety. These campaigns will be conducted throughout the country and will be addressed to all road users. Taking into account the substantive scope of the project, it should be concluded that the project pursues the objective of the European Funds for Infrastructure, Climate, Environment Programme 2021-2027 (FEnIKS), which contributes to sustainable development and improvement of sustainable, climate-resilient, intelligent and intermodal mobility at national, regional and local level, including improving access to TEN-T and cross-border mobility supported by actions for economic, social and territorial cohesion. The project aims to improve the state of road safety, which includes all road users. It should be noted that the estimated cost of 100% of the total value of the project directly contributes to the achievement of the above-mentioned objectives. As part of the project: "Societal campaigns on major road safety issues" will carry out the following tasks: • Activity 1: a campaign on the relationship between selected road users in the application of road traffic rules; • Activity 2: a campaign to protect children and/or young people on the road from the risk of loss of life and health; • Task3: campaign on the most serious causes of road accidents caused by drivers