The overall objective of the project is to increase economic competitiveness and strengthen the company's market position. The aim is that due to the specific technological capabilities, tangible and intangible assets, state-of-the-art and high performance, the company develops its activity aiming at increasing productivity and strengthening competences superior to the competition, through product diversification and greater visibility provided by its certifications and internationalization activities. The general objective of the project proposed by Etansari Grafex SRL is in line with the general objective of PR Sud Muntenia, PRIORITY 1 - A COMPETITIVE REGION BY INNOVATION, DIGITALIZATION AND DINAMICE ENTERPRISES, SPECIFIC OBJECTIVE RSO 1.3 - INTENSIFICATION OF SUSTAINABLE GROWTH AND GROWTH OF COMPETITIVENESS OF SME'S AND LABOUR CREATION IN SMEs, INCLUDING BY PRODUCTIVE INVESTMENTS, Strategy for Intelligent Specialization of Su Region