Increasing the accessibility and visibility of digital books (e-book and audiobook) and attracting new audiences through interactive digital marketing campaigns - New analysis: the contribution of the project to the achievement of the target set for the result indicator "Users of new digital products, services and applications developed by enterprises" - 900, through the GO, can be structured in several specific stages and strategies: 1. Development and optimisation of digital products: the digitisation of a large and diverse volume of books, including popular and niche works, in order to attract a wide spectrum of readers; ensuring that digital products (eBooks and AudioBooks) are of high quality, easily accessible and compatible with a variety of devices and platforms; developing innovative features for eBooks and AudioBooks, such as interactive notes, reading customisation possibilities and advanced search functions; integration of emerging technologies, c