‘Digitalisation of BE STRONG TENNIS SRL’s activity through the acquisition of high-performance equipment’ is the adoption of digital e-commerce technologies and tools that lead to business model innovation and increased competitiveness. The project objectives are closely linked to the specific objective ‘South-West Oltenia Regional Programme (RP) 2021-2027, Priority 2 – ‘Digitalisation for the benefit of citizens and businesses’, Specific Objective 1.2 – ‘Tapping into the benefits of digitalisation for the benefit of citizens, companies, research organisations and public authorities’, Action 2 – ‘Digitalisation for the benefit of SMEs’, Call for projects SMIS Code PRSVO/241/PRSVO_P2/OP1/RSO1.2/PRSVO_A8.