The digital services and new business models of the circular economy are developing rapidly with the rapid progress of the digital revolution. Explosively growing personalized services, real-time value determination and identification enable companies to accurately measure and monitor service production processes and above all to create customer-oriented services and products. New digital technologies, such as the industrial internet, big data, artificial intelligence and digital platforms enable these new business models, which achieve the goals and benefits of the circular economy. Companies see the most potential in the Internet of Things (IoT), big data and RFID, because they enable more efficient data collection and utilization, facilitating the creation of new innovative services. However, companies recognize challenges to the full utilization of these technologies, such as ensuring data quality and data security, as well as risks related to investments. The project investigates the new innovative services of market-based circular economy operators and the possible appearance of completely new circular economy operators on the market. In addition, the relationship of new market-based operators and the formation of business ecosystems with statutory recycling operators will be analyzed. The recycling center located in the MORE industrial park is piloting an automated recycling service that is available to customers 24/7. The service includes guidance for customers' safe movement in the circular economy area and verification of the recycled material they bring. The implementation of the pilot utilizes the aforementioned digital technologies and explores the new service processes and business models they enable.