Master's education in Universities of Applied Sciences (UAS) offers continuing education to experts at work. Master’s degree strengthens their position on the labor market and, according to research, is also an economically viable degree. In 2021, 4,300 people graduated from this training, and more than 8,100 people started their studies. Master's education is thus a significant continuous learning opportunity, which is closely connected to working life. However, there are variations in the basic organizational and functional solutions of Master's educations, which can have an impact on the nature and quality of the educations. The degrees also lack a common comprehensible degree title. This affects the recognition of degrees and their importance in job markets. Developing the potential of Master's programs as part of the continuous learning solutions of UAS requires strong national coordination and close cooperation between UASs. The goal of this project is to develop Master's education to advance opportunities for further education and career development with the principles of continuous learning. In addition, the goal is to promote the construction of online degrees that are independent of time and place, that can be completed flexibly, to develop continuous learning training that combines R&D activities and the development of working life, and to develop pedagogy that integrates work and learning and creates the conditions for continuous learning. The project is implemented as a coordinated group project. The target group of the project is the teachers and experts of the Master's education. The developmental activities include organising peer-learning processes of best practices, fasilitating developmental processes at individual UAS, coordinating national development of pedagogy and RDI activities in Masters programmes and studying continuous learning opportunities in cross-learning groups. As the result of the project, the continuous learning opportunities in Master's programs have been reformed, which make them more easily recognized and valued both among learners and in the labor market.