NEED: Unemployment among immigrants is more common in the Helsinki Metropolitan Area than among those born in Finland. There are around 14 000 foreign-language jobseekers in the Helsinki Employment Services' Path Service, the majority of whom are migrants from Africa and the Middle East. The target group is mainly low-level educated, and they are mainly looking for entry-level jobs in the mara sectors, i.e. tourism and catering, real estate and commerce. The average duration of job search for this target group is almost four years and the duration of unemployment is more than one and a half years. At the same time, employers in the region have faced a long period of labour shortages in these sectors, which will account for around one sixth of new vacancies in the region in 2024. Despite the labour shortages, only a minority of employers in the region have recruited international workers, as language requirements and workplace attitudes often create challenges. However, there would be much more interest in recruiting foreign language speakers. However, as a rule, employers do not use the support of Public Employment Services in recruiting foreign language speakers. At the beginning of 2025, with the reform of the TE services, employer services were also transferred to municipalities, in addition to the personal customer services previously transferred in municipal pilot. The role of the employment services is to support matching, i.e. to find the most suitable candidates for vacancies whose skills match the skills already available. The “Doors open for work” project promotes the employment of foreign-language jobseekers with a particularly weak labour market position in labour shortage sectors by using, for the first time in Finland, a social marketing method for the target group, which can help employment services to identify recruitment barriers and develop solutions to them. The project will develop recruitment support services for employers and strengthen the Finnish language skills of foreign-language jobseekers. OBJECTIVES: 1) The project will pilot a research-based Social Marketing methodology to identify and address employers' barriers and skills needs in recruiting foreign language workers. 2) Placement support services to support recruitment and induction will be developed and provided for Employers and job opportunities will be proactively identified. The project will promote the role of companies as employers of foreign language speakers. 3) Foreign language speakers in Helsinki who are in a weak labour market position will be employed in labour shortage sectors in the region. For Employers there will be developed and offered models of S2 training (Finnish as 2nd language-training), which will support the development of the professional language skills of the employees. Other support services will also be developed and provided at the beginning of the employment relationship. 4) Increase awareness among employers of the employer services offered by the Helsinki Employment Services. Cooperation between the employment services and employers will open up more jobs for foreign language speakers and employers will have motivated employees. 5) The model piloted by the project is assessed as successful, effective and efficient. The evaluation will provide information on the impact of the model on the employment of foreign language speakers. The results of the project will be scalable nationally and internationally. 6) The results of the project will be recognized, and the approach will be embedded in the employment support services for foreign language speakers in Helsinki. RESULTS: The project has identified the challenges and support needs of companies in recruiting foreign-language jobseekers. These have been used to design and productize a social marketing process that has been implemented in 60 companies. The project has involved 500 target jobseekers interviewed in sectoral jobseeker pools. 100 targeted jobseekers have been employed in jobs offered by the cooperating employers. The project has created a package of support services tailored to the needs of employers. The support services have been productized into identifiable and understandable products. The services have been marketed to employers to support the recruitment and induction of foreign language workers. Brochures and other marketing materials have been created. The project has provided on-the-job S2 training, language support for employers and the work community, clear language mentoring and induction, and linguistic design of job tasks. Awareness of the employer services offered by the Employment Services has been raised among employers. The project has been communicated through newsletters and events to at least for 100 employers and companies in the sectors targeted by the project. In addition, at least two marketing campaigns for employers and employers' organizations have been carried out during the project. The expertise of the