Ensuring the implementation of measures for information and publicity of POS 2021-2027 in 2024, 2025 and 2026, which are in accordance with the National Communication Strategy 2021-2027 (NCS). The NCS defines the strategic communication framework for the period 2021-2027, so as to increase the awareness of target groups about the vision and priorities of the Partnership Agreement, of beneficiaries and potential beneficiaries of the opportunities provided by the Community, as well as public recognition of the role of the EU for the development of regions in transition and less developed regions. These goals are achieved by reaching different audiences with a wide range of active measures and transparency in the management of the programs to facilitate the process of growing public trust. In accordance with the NCS, Annual Action Plans (AAPs) are developed, which provide for the implementation of all mandatory activities at the program level according to Regulation 1060/2021. The measures developed in the annual action plans in 2024, 2025 and 2026 will be financed through the current budget line. Given the initial stage of the program, the emphasis will be placed on informing about the opportunities it provides. informing beneficiaries, partner organizations, etc. stakeholder groups for funding options; increasing the competence of the beneficiaries in implementing projects; formation of environmental awareness in all citizens of the country, as a guarantee of sustainability of the measures taken; the provision of maximum transparency of the process of management and implementation of POS.