The project proposal provides for the reconstruction and renovation of the Hunting Lodge park and the Botanical Garden and the development of a tourist marketing strategy.The project envisages the reconstruction of the parks, the provision of attractive areas for active and passive recreation, the provision of an environment suitable for educational, cultural and tourist events. It is planned to separate different spaces for activities and recreation, the development of the Botanical Garden by creating corners with different plant species, alleys, preserving the existing park lighting and building new ones, building video surveillance, improving part of the Cross Eco-Path leading to the Orthodox Memorial Complex Memory and Faith, the construction of panoramic platforms, the construction of children's entertainment facilities, the construction of the "Planet Alley" and others. The reconstruction will improve access to the parks, favoring higher attendance and transforming their territory into a preferred place for recreation, entertainment, activities for children and adults, education of students, by conducting outdoor lessons, rapprochement with nature and, last but not least, improving the environment and environmental quality, by enriching the vegetation and expanding the city's park area. The activities will contribute to ensuring accessibility and security of the park area, as well as providing opportunities for the development of tourism in the municipality. The implementation of the project idea will support the development of Blagoevgrad as an educational tourist route and providing a place for research and scientific activities, student and school practices, initiatives related to ecological, biological, geographical, etc. education. The marketing strategy is a logical conclusion to each package of activities aimed at the development of tourism in a given territory, as it ensures their market realization and, accordingly, their sustainability over time.