The purpose of the project is to raise awareness among the general public about some key social topics that belong to the long-term priorities of public policies of the Slovak Republic as well as the international community. Tasks and measures focused on this area have long been present in the conceptual and strategic documents of the Slovak Republic, but also in international documents in which Slovakia actively subscribes to commitments in the field of the protection of human, economic, social and cultural rights and defines in them a set of relevant principles, objectives and tools aimed at raising the awareness of Slovak society about these areas.In the sense of the Communication Strategy of the Programme Slovakia 2021-2027, informing about selected important social topics is an opportunity to improve the awareness of the general public about the benefits of Slovakia’s EU membership, for example in the field of social change and innovation. The expected result of the Campaign project will be an increase in the level of awareness and awareness of the target groups on the following thematic areas: Change in the social perception of women's employment status - Violence against women and children - Children and families in the context of early intervention and early care - Change in the funding system for social services - Deinstitutionalisation and community-based social services - Deinstitutionalisation of alternative care - Prevention and ending of homelessness - Strengthening awareness of the right to a healthy and well-adapted working environment. The output of the project will be a comprehensive, strong, clearly focused and cost-effective communication framework/set of various communication campaigns, sub-activities and tools that can accurately reach the target groups and promote positive change in society. Outputs of subactivity 1: e.g. media outputs such as TV and radio spots, audiovisual media services, etc. Outputs of subactivity 2: e.g. discussion sessions, reports, audio-visual material, etc. Outputs of subactivity 3: e.g. professional events with media coverage, PR outputs, etc. Outputs of subactivity 4: e.g. social media outputs, direct email communication, etc. Outputs of subactivity 5: e.g. pupil events, audio-visual material, etc.