The objective of the Project is the implementation of interventions for the promotion of tourism in the Municipality of Athens with the ultimate goal of adding value to the tourist capital of the intervention area, thus achieving the promotion and promotion of tourism adapted to the trends of the global market The interventions aim at further strengthening and promoting the tourist identity of Athens by utilizing the cultural heritage of the intervention area, its key geographical position in Greece, its competitive advantage and its contribution to the production of contemporary cultural actions with the ultimate aim of highlighting these actions in tourism and cultural capital to strengthen the international image of Athens and its economic development.