The communicative description of the physical object of the operation refers to the way in which the internship program will be communicated and presented to the students and businesses concerned The aim is to understand the content of the operation and the benefits arising from its implementationThe basic elements of the communicative description1Information and awareness of the students2Communication strategy with the collaborating bodies3Indication of the results and successes of the program4Evaluation and feedbackThe communication strategy aims at maximizing the participation of students and strengthening the cooperation between university and businesses while at the same time it will highlight the value of the program in society and the labor marketThe Internship of the University of Macedonia is optional and is addressed to fourth-year seniors and undergraduate students