The objective of the new Destination Management Organisation DMO of the Region of Attica is the scientific and technical support of the Region of Attica in the design and implementation of its tourism development policy, the elaboration and implementation of a strategic plan for sustainable tourism development as well as the formulation and implementation of its strategy for the integration of the tourism industry in the new digital era through the adoption of digital technologies promoting the exchange of data and directing the regional tourism ecosystem towards a more comprehensive and effective management of the destination.