The problem faced by tourism stakeholders is the lack of digital solutions that would increase the experience during a tourist visit, and increase the satisfaction of tourists, especially people with disabilities. The aim is to develop an environmentally friendly digital tourism product for the purpose of developing priority niches through connecting entrepreneurs in the tourism value chain, increasing the resilience and productivity of the company and better positioning itself on the tourism market. The target groups are hotels and other accommodation facilities, tourist boards and other providers that will enable their guests to see additional local attractions through virtual reality.