The subject of the project is the purchase of individual advisory services, which will include conducting a design audit and developing the design strategy of KOBA Sp. z o.o., in order to increase awareness of the design of services. The following actions will be carried out in the framework of the advisory service: 1. Design analysis of the Ordering Party in the scope of the product offer; 2. Analysis of the Employer’s business model; 3. Analysis of the technologies used; 4. Analysis of the organisational structure; 5. Analysis of communication processes and marketing strategy; 6. Characteristics of customers and competition; 7. Analysis of key industry trends; 8. Analysis of the Employer’s needs in the field of design management and 9. Analysis of the offer in terms of the use of design and market potential of the Ordering Party. During the audit phase, workshops will be conducted and diverse creative techniques will be used. The contractor of these advisory services will be INNpuls Sp. z o.o., which has the relevant experience and potential necessary to properly carry out an individual advisory service related to conducting a design audit and developing a design strategy to which the project relates. For the project, it is expected that the audit, together with the development of a design strategy, will take no more than 114 calendar days. The implementation of the project has a positive impact on the implementation of the horizontal principles of the European Union listed in Articles 7 and 8 of Regulation (EU) No 1303/2013 of the European Parliament and of the Council and falls within the scope of the Regional Smart Specialisations of Świętokrzyskie Voivodship, Podkarpackie Voivodeship.