THE PROJECT AIMS TO ADDRESS IN AN ORGANIC AND INTEGRATED WAY THE SOLUTION OF THE FOLLOWING OPEN PROBLEMS:A. THE DETERMINATION AND SOLUTION OF STOCHASTIC/ROBUST OPTIMISATION MODELS WITH APPLICATION TO PURCHASE, PRICING AND/OR RESOURCE PLANNING,B. APPLICATION OF OPTIMISATION MODELS TO THE OPTIMAL CHOICE OF THE BEST MACHINE LEARNING MODEL FOR PREDICTIVE TASKS,C. APPLICATION OF OPTIMISATION MODELS TO THE OPTIMAL CHOICE OF PARAMETERISATION OF MACHINE LEARNING MODELS,D. MODELS FOR THE DETERMINATION OF INFLUENCE VARIABLES (BOTH EXOGENOUS AND ENDOGENOUS) IN DEEP LEARNING CONTEXTS,E. ANY NEW MODELS STATE OF THE ART FOR FORECASTING DEMAND AND/OR THE CURVE OF ELASTICITY OF DEMAND TO THE PRICE, AND/OR THE SOLUTION OF THE DEMAND-MACHINE-OPTIMISATION PROBLEM.