O PLANO DE COMUNICAÇÃO OBJECTO DE ORGANIZAR DE FORMA SINERGÍSTICA AS ACTIVIDADES DE PROMOÇÃO E INFORMAÇÃO RELACIONADAS COM AS INTERVENÇÕES PREVISTAS PELO PROGRAMA DE DESENVOLVIMENTO URBANO SUSTENTÁVEL PERUGIA.ZIP, BASEADO NUMA LÍNGUA COMUM E HOMOGENEA. THE PLAN FORESEES THE IMPLEMENTATION OF A COMMUNICATION CAMPAIGN, DEFINED IN CO-DESIGN WITH THE UMBRIA REGION, THROUGH THE USE OF VARIOUS TOOLS (INFORMATION MATERIALS, VIDEOS, WEB PORTAL, DEDICATED PAGES ON THE MAJOR SOCIAL NETWORKS, SPOTS AND ADVERTISING MESSAGES FOR RADIO-TELEVISION CAMPAIGN, PRESS AND MEDIA OFFICE, EVENTS...), WHICH GUARANTEES THE RECOGNITION AND MAXIMUM VISIBILITY OF THE PROJECTS CARRIED OUT UNDER THE URBAN AGENDA.