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Development of adequate communicative competence for integration into working life; Ready for employment or training; Compliance with the CB obligation; Possibility to acquire the MS degree; Stabilisation of the overall personality to meet the demand...

Prepare for the requirements of an apprenticeship/vocation by changing 2.5 days of teaching and 2.5 days of internship experience each week. Vocational education in general education.

Companies and their employees will be strengthened for economic, social and demographic change and help them “fit into the future”. The competitiveness of companies is strengthened by professional development. Salespeople and managers are strengthene...

Companies and their employees will be strengthened for economic, social and demographic change and help them “fit into the future”. The competitiveness of companies is strengthened by professional development. Salespeople and managers are strengthene...

Target audience reach Facebook, Instagram, Whatsapp, Twitter & YouTube – the most important social media platforms Social media strategy Social Advertising Influencer Marketing Xing, LinkedIn & Slideshare Social media monitoring Social media trends

Target audience reach Facebook, Instagram, Whatsapp, Twitter & YouTube – the most important social media platforms Social Media Strategy Social Advertising. Influencer Marketing Xing, LinkedIn & Slideshare Social Media Monitoring Social Media Trends.

Increase visibility & generate users Choose keywords With tools KPIs measure live workshop: How good is your search engine optimisation? Identifying problems website and linking optimise SEO trends and up-to-date updates understand tools such as Goog...

Common Foundations and Preconsiderations Campaign Structure, Settings and Organisation Keyword Options and Keyword Strategy Successful Text Ads and Ad Extensions Dynamic Campaign Automation Google Display Network (GDN) and Remarketing Campaign Optimi...

Basics Content Marketing Content Marketing Strategy From theory to practice using the example of sales funnel Differences between B2B & B2C content marketing Topic finding Content creation and distribution Create content plan step by step analysis an...

SEO Trends and Challenges 2020 SEO Tools – Visibility at Google SEO – Strategic Keywording OnPage and Off-Page Optimisation Technical Search Engine Optimisation Special: Website Relaunch Prioritising SEO Measures

Increase visibility & generate users Choose keywords With tools KPIs measure live workshop: How good is your search engine optimisation? Identifying problems website and linking optimise SEO trends and up-to-date updates understand tools such as Goog...

Relevance of Social Media Goals and Strategies for Business Social Media Platforms in Detail Facebook Facebook Advertising Twitter – More News Service than Social Network YouTube – Broadcast Yourself Instagram & Snapchat B2B Networks Influencer Marke...

Basics Content Marketing Content Marketing Strategy From theory to practice using the example of sales funnel Differences between B2B & B2C content marketing Topic finding Content creation and distribution Create content plan step by step analysis an...

Video Trends in Social Media Image Design Dramaturgy Mobile Equipment Tool Tips Core Message Speaker Texts Ideas Rotary Plan Cross Promotion Production Workshop

Relevance of Social Media Goals and Strategies for Business Social Media Platforms in Detail Facebook Facebook Advertising Twitter – More News Service than Social Network YouTube – Broadcast Yourself Instagram & Snapchat B2B Networks Influencer Marke...